Before designing, or even sketching, anything I first needed to get in my stakeholders heads and understand their vision.
We began with reviewing images and noting what resonates. Stakeholders were able to tag images they did as well as did not care for. This helped set the tone, visually.
We explored multiple rounds of images by category: historic, portrait and action-centric. The intent was to diverge enough to find what they consistently identified and start there.
Similarly we explored other investment firms and how they represent themselves on their websites. The same simple engagement quickly led us to what resonated and what didn’t.
We explored multiple rounds of images by category: historic, portrait and action-centric. The intent was to diverge enough to find what they consistently identified and start there.
Similarly we explored other investment firms and how they represent themselves on their websites. The same simple engagement quickly led us to what resonated and what didn’t.