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At the height of the IBM Design program product teams were growing rapidly. In response to the demand, designers were being hired in cohorts of 80+ two to three times per year. These cohorts of new IBMers would begin their career in a three-month Design Bootcamp which would teach them IBM Enterprise Design Thinking before deploying to their full-time product team.

The finale of the program was a six-week project working with stakeholders from an IBM business unit, collaborating to solve a real user experience problem for the team, leading research with their customers and creating an innovative, functional prototype as the final deliverable.