Pearl
Brand Identity Design
Pearl is both a platform for building and sharing job-seeker portfolio’s and a knowledge sharing hub.
ROLE
Design Director & Designer – Led project management and execution of Pearl brand identity, including stakeholder alignment, concept development, iteration, and delivery.
TEAM
04 – User Experience Designers
01 – User Researchers
01 – Content Designers
Design Director & Designer – Led project management and execution of Pearl brand identity, including stakeholder alignment, concept development, iteration, and delivery.
TEAM
04 – User Experience Designers
01 – User Researchers
01 – Content Designers
Responding to a distinct lack of representation and opportunities for Black and brown candidates, Pearl was created to be a catalyst for representing said candidates well, sharing their expertise with peers and employers, and opening more doors for them.
Evolution
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Having began its life as Tech Can [DO] Better, Pearl marked a distinct point of evolution going from non-profit to for-profit. As such a completely new brand identity was warranted to represent the new endeavor.
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Having began its life as Tech Can [DO] Better, Pearl marked a distinct point of evolution going from non-profit to for-profit. As such a completely new brand identity was warranted to represent the new endeavor.
Transition
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With its predecessor’s roots planted in 2020, the murder of George Floyd and inspired by the unrest that soon followed, Pearl is distinctly different. As such, Pearl’s brand identity was thoughtfully considered and designed independent of its roots while carrying the same spirit.
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With its predecessor’s roots planted in 2020, the murder of George Floyd and inspired by the unrest that soon followed, Pearl is distinctly different. As such, Pearl’s brand identity was thoughtfully considered and designed independent of its roots while carrying the same spirit.
Inspiration
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Drawing from rich cultural traditions that many people of color share, oral history and the “pearls of wisdom” often passed down through generations were the primary inspiration for Pearl.
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Drawing from rich cultural traditions that many people of color share, oral history and the “pearls of wisdom” often passed down through generations were the primary inspiration for Pearl.