Ten-X-Labs
Brand Expression & Website Design
Ten X Labs is an Angel and pre-Seed fund which specifically invests in first time founders of color. Ten X Labs is the newest venture for its founders who, stepping into new territory, needed fresh web engagement & lead generation.
ROLE
Design Director & Designer – Led project management and execution of Ten X Labs web design, including stakeholder alignment, design thinking workshops, art and photo direction, concept development, iteration, and delivery.
TEAM
01 – User Experience Designer
01 – Photographer
01 – Developer
The Ten X Labs founders have made successful careers of launching, growing and leading businesses. However this is a venture unlike anything they’d taken on before. With many unknowns in-hand my mission was to lead them through crucial, foundational decisions re: how to represent their business, the founders they serve and engage prospective investors.
Establishing a new direction
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Initially I needed to get inside my stakeholders heads and understand what they do and don’t want in terms of visual direction, copy, tone of voice, interactions, etc…
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Initially I needed to get inside my stakeholders heads and understand what they do and don’t want in terms of visual direction, copy, tone of voice, interactions, etc…
Diverge, converge, iterate & explore
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After guiding the team through a vision exercise via Miro, I was able to diverge and produce three different options based on the existing brand and inputs from mood boarding.
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After guiding the team through a vision exercise via Miro, I was able to diverge and produce three different options based on the existing brand and inputs from mood boarding.
Refine concepts & deliver
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Once a direction was chosen it was iterating per their feedback and getting tighter with each rev until my clients were happy with the final outcome.
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Once a direction was chosen it was iterating per their feedback and getting tighter with each rev until my clients were happy with the final outcome.
Before designing, or even sketching, anything I first needed to get in my stakeholders heads and understand their vision.
We began with reviewing images and noting what resonates. Stakeholders were able to tag images they did as well as did not care for. This helped set the tone, visually.
We explored multiple rounds of images by category: historic, portrait and action-centric. The intent was to diverge enough to find what they consistently identified and start there.
Similarly we explored other investment firms and how they represent themselves on their websites. The same simple engagement quickly led us to what resonated and what didn’t.
We explored multiple rounds of images by category: historic, portrait and action-centric. The intent was to diverge enough to find what they consistently identified and start there.
Similarly we explored other investment firms and how they represent themselves on their websites. The same simple engagement quickly led us to what resonated and what didn’t.
