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<channel>
	<title>Brad Neal – Designer</title>
	<link>https://brad-neal.com</link>
	<description>Brad Neal – Designer</description>
	<pubDate>Tue, 04 Jun 2024 21:03:17 +0000</pubDate>
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	<item>
		<title>Intro2</title>
				
		<link>https://brad-neal.com/Intro2</link>

		<pubDate>Tue, 04 Jun 2024 21:03:17 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

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		<description>Greetings, I’m Brad. I lead global enterprise product design teams in delivering experiences at scale that eclipse user expectations and drive business value.&#38;nbsp;</description>
		
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	<item>
		<title>Stats</title>
				
		<link>https://brad-neal.com/Stats</link>

		<pubDate>Fri, 17 May 2024 21:20:12 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/Stats</guid>

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	&#60;img width="5800" height="3700" width_o="5800" height_o="3700" data-src="https://freight.cargo.site/t/original/i/4e9618081ca309d14c870b80f12c33f2ca2f6f8f4d722835984217e565f9f300/career_map.png" data-mid="215065276" border="0"  src="https://freight.cargo.site/w/1000/i/4e9618081ca309d14c870b80f12c33f2ca2f6f8f4d722835984217e565f9f300/career_map.png" /&#62;
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		<title>Project gallery</title>
				
		<link>https://brad-neal.com/Project-gallery</link>

		<pubDate>Sat, 25 May 2024 22:38:38 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/Project-gallery</guid>

		<description>
	
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/70821d05adf836e66f9bbdb6f07742cf03667a49b9384d65db30fe3492af0cf7/thumb_op.png" data-mid="211665088" border="0" alt="IBM OpenPages" data-caption="IBM OpenPages" src="https://freight.cargo.site/w/1000/i/70821d05adf836e66f9bbdb6f07742cf03667a49b9384d65db30fe3492af0cf7/thumb_op.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/66aa96117ab5f9048eed9e9f91e0c2bbb5e9f8095441a6f4719d7badb6a0f2b7/thumb_Incubator.png" data-mid="212800307" border="0" alt="IBM Incubator Program" data-caption="IBM Incubator Program" src="https://freight.cargo.site/w/1000/i/66aa96117ab5f9048eed9e9f91e0c2bbb5e9f8095441a6f4719d7badb6a0f2b7/thumb_Incubator.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4c277b5b632c2518d36d825d4dcac607f87dd23e1d2d8a5ced9f8acf0761cd12/thumb_sp.png" data-mid="211665082" border="0" alt="IBM Safer Payments" data-caption="IBM Safer Payments" src="https://freight.cargo.site/w/1000/i/4c277b5b632c2518d36d825d4dcac607f87dd23e1d2d8a5ced9f8acf0761cd12/thumb_sp.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4f042dc3c24e9a540063edd4a96159e2ab6a926a0b1e2db96318b3773a784dc6/thumb_z.png" data-mid="212510005" border="0" alt="IBM Z Software" data-caption="IBM Z Software" src="https://freight.cargo.site/w/1000/i/4f042dc3c24e9a540063edd4a96159e2ab6a926a0b1e2db96318b3773a784dc6/thumb_z.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6f78e12900ef159da294821b6262aeb91fbe2860850b49b6eccd41ac4ad88d84/thumb_pearl.png" data-mid="211665086" border="0" alt="Pearl" data-caption="Pearl" src="https://freight.cargo.site/w/1000/i/6f78e12900ef159da294821b6262aeb91fbe2860850b49b6eccd41ac4ad88d84/thumb_pearl.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/87e687851d2e00ec2d65f3c910750c5f0c69b704f72ff34b12fa2d3a0e511c1f/thumb_10x.png" data-mid="211665087" border="0" alt="Ten X Labs" data-caption="Ten X Labs" src="https://freight.cargo.site/w/1000/i/87e687851d2e00ec2d65f3c910750c5f0c69b704f72ff34b12fa2d3a0e511c1f/thumb_10x.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ecbc59b4dfd0506df0a317fe8104af1ffa71aebb40f3e5fe961414fc11c4653b/thumb_svs.png" data-mid="211665085" border="0" alt="Social vs. Social" data-caption="Social vs. Social" src="https://freight.cargo.site/w/1000/i/ecbc59b4dfd0506df0a317fe8104af1ffa71aebb40f3e5fe961414fc11c4653b/thumb_svs.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1349f6a27d4f5cf5fc18cb09749980d6e7f37441e140543e93e97493d0042e38/thumb_v3.png" data-mid="211812905" border="0" alt="Chrysler Brand Family" data-caption="Chrysler Brand Family" src="https://freight.cargo.site/w/1000/i/1349f6a27d4f5cf5fc18cb09749980d6e7f37441e140543e93e97493d0042e38/thumb_v3.png" /&#62;

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		<title>Accolades copy</title>
				
		<link>https://brad-neal.com/Accolades-copy</link>

		<pubDate>Mon, 03 Jun 2024 15:20:28 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/Accolades-copy</guid>

		<description>
	I’ve been fortunate to lead with some of the industry’s best and brightest. With countless teams and teammates we’ve chased excellence for our users and businesses, and have been graciously recognized  for our effort.&#38;nbsp;
	

	
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9974f93da1b3b088fcdf4281afdc982859ffe6edd2a44e4ee368c5e8ba9d97ba/1-red-dot.png" data-mid="212230640" border="0"  src="https://freight.cargo.site/w/1000/i/9974f93da1b3b088fcdf4281afdc982859ffe6edd2a44e4ee368c5e8ba9d97ba/1-red-dot.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dd260d127e4492b805507e09af98a2d835492178c6344a55544fd1369d5a3c56/2-IF.png" data-mid="212230641" border="0"  src="https://freight.cargo.site/w/1000/i/dd260d127e4492b805507e09af98a2d835492178c6344a55544fd1369d5a3c56/2-IF.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/95573abaeea1c8b94d76f5b93be4e785738753baea0e42fb6d8261cb4c13d494/4-addy-bronze.png" data-mid="212230643" border="0"  src="https://freight.cargo.site/w/1000/i/95573abaeea1c8b94d76f5b93be4e785738753baea0e42fb6d8261cb4c13d494/4-addy-bronze.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c12e642b13b8f9ece40df38393b15e2d4ed948a7123cc1e6a5002c51d057c8dc/3-addy-silver.png" data-mid="212230642" border="0"  src="https://freight.cargo.site/w/1000/i/c12e642b13b8f9ece40df38393b15e2d4ed948a7123cc1e6a5002c51d057c8dc/3-addy-silver.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/efe7b4263c1e0b1081fdcf62569b1d1491608b2e40b5d2c63214aa91a631d2fe/5-print.png" data-mid="212230644" border="0"  src="https://freight.cargo.site/w/1000/i/efe7b4263c1e0b1081fdcf62569b1d1491608b2e40b5d2c63214aa91a631d2fe/5-print.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/717e97895246599cd99a7b51d48497838410a5bb385b74eb279c5317c113649a/6-iac.png" data-mid="212230645" border="0"  src="https://freight.cargo.site/w/1000/i/717e97895246599cd99a7b51d48497838410a5bb385b74eb279c5317c113649a/6-iac.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/02f07b3e984ad0e1535baecde4d53ace1b8e2d99165d1e5dd2c16d2e317a9121/7-gdusa.png" data-mid="212230646" border="0"  src="https://freight.cargo.site/w/1000/i/02f07b3e984ad0e1535baecde4d53ace1b8e2d99165d1e5dd2c16d2e317a9121/7-gdusa.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/df25bfc507ef818e3b2415d6d57e086111b6d9697a875b08409b5f79df2e08ed/8-how.png" data-mid="212230647" border="0"  src="https://freight.cargo.site/w/1000/i/df25bfc507ef818e3b2415d6d57e086111b6d9697a875b08409b5f79df2e08ed/8-how.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Sign off</title>
				
		<link>https://brad-neal.com/Sign-off</link>

		<pubDate>Wed, 22 May 2024 19:10:52 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/Sign-off</guid>

		<description>
	Throughout my career I’ve enjoyed much success growing and leading design organizations, driving business and process transformation, and delivering market-leading product at scale.
	If you’re interested in learning more about myself and my work, don’t hesitate to reach out. Many thanks ✌🏽 &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>IBM OpenPages</title>
				
		<link>https://brad-neal.com/IBM-OpenPages</link>

		<pubDate>Fri, 01 Mar 2024 19:40:41 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/IBM-OpenPages</guid>

		<description>
	
&#60;img width="3000" height="1524" width_o="3000" height_o="1524" data-src="https://freight.cargo.site/t/original/i/45864ed7726d946c6af6c0f991ab198db70eb1d467b99abdea8cfb4ce6c2857f/OP_hero1.png" data-mid="211810296" border="0"  src="https://freight.cargo.site/w/1000/i/45864ed7726d946c6af6c0f991ab198db70eb1d467b99abdea8cfb4ce6c2857f/OP_hero1.png" /&#62;

	
IBM OpenPages with Watson
End-to-end product redesign

	
IBM OpenPages with Watson is a user-centric, AI-infused and highly scalable GRC (Governance, Risk &#38;amp; Compliance) platform that runs on any cloud.
	ROLE 






















Design Director &#38;amp; Designer – Built and led the design team in defining cross-disciplinary process, conducting user research, user testing, UX design and prototyping. 




TEAM
05 – User Experience Designers
02 – User Researchers
01 – User Experience Developer




RECOGNITION
&#60;img width="938" height="236" width_o="938" height_o="236" data-src="https://freight.cargo.site/t/original/i/09c38becb04bf9c6af96bae24f1a625e897d5ac6244d388abcf538c119da6e16/op_reddot.png" data-mid="213228956" border="0"  src="https://freight.cargo.site/w/938/i/09c38becb04bf9c6af96bae24f1a625e897d5ac6244d388abcf538c119da6e16/op_reddot.png" /&#62;

</description>
		
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	<item>
		<title>OP overview</title>
				
		<link>https://brad-neal.com/OP-overview</link>

		<pubDate>Sun, 10 Mar 2024 21:33:58 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/OP-overview</guid>

		<description>
	&#60;img width="2164" height="1270" width_o="2164" height_o="1270" data-src="https://freight.cargo.site/t/original/i/6847a25b9c1098a9dd9d4c63a816d9df945339ee89117c50411bfe720e2abdaf/op_basel_1.png" data-mid="206518961" border="0"  src="https://freight.cargo.site/w/1000/i/6847a25b9c1098a9dd9d4c63a816d9df945339ee89117c50411bfe720e2abdaf/op_basel_1.png" /&#62;
	










With continued growth in regulatory environments and increasing business complexity across industries, there’s more need now than ever for enterprise tools to help companies manage risk.&#38;nbsp;—
OpenPages excels at:•&#38;nbsp; Identifying risk exposure•&#38;nbsp; Managing &#38;amp; tracking risk exposure •&#38;nbsp; Mitigating risk 





</description>
		
	</item>
		
		
	<item>
		<title>Challenges</title>
				
		<link>https://brad-neal.com/Challenges</link>

		<pubDate>Sun, 10 Mar 2024 21:37:46 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/Challenges</guid>

		<description>
	OpenPages was acquired by IBM in Oct. 2010. Though the product was highly functional it was experientially outdated. This introduced significant technical, relational and process-centric challenges for my team and I to overcome on our way to a complete redesign.

	




	
	

	Product
—Despite a technically deep and highly functional product with a strong user base, OpenPages was more than showing its age by the time I joined in 2017. User experience-wise, there were numerous usability as well as performance challenges to overcome. It was clear there were no easy fixes for this - a holistic solution was needed.

	Relationships
—Having joined in 2017, my team and I were all new to OpenPages and had no history working with the existing team. The design team prior to ours famously clashed with product management and was ultimately dissolved. We would need to create new bonds, build trust and give ourselves a solid foundation before anything else. 




	
	Process
—Our team was newly formed, comprised of long-time OpenPages folks and brand new designers. We’d never worked together and had no cohesive process to speak of. As we built relationships, we had to build our new cross-disciplinary process at the same time.
	Melbourne, AU — Client Workshop&#60;img width="3400" height="1500" width_o="3400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fc87df1d027aae647ba941341dcbfb2ce5189d3256dd3e8575f6448b08ad1354/wkshp3.png" data-mid="206609250" border="0"  src="https://freight.cargo.site/w/1000/i/fc87df1d027aae647ba941341dcbfb2ce5189d3256dd3e8575f6448b08ad1354/wkshp3.png" /&#62;

	Durham, NC — Client Workshop&#60;img width="1490" height="1150" width_o="1490" height_o="1150" data-src="https://freight.cargo.site/t/original/i/6c8dc040b9ce991cc53e9c51951dee4fa5702f0aebda3a23dd1e02264ac10026/wkshp1.png" data-mid="206525857" border="0"  src="https://freight.cargo.site/w/1000/i/6c8dc040b9ce991cc53e9c51951dee4fa5702f0aebda3a23dd1e02264ac10026/wkshp1.png" /&#62;
From the beginning we used Enterprise Design Thinking and workshops as a means of aligning ourselves across disciplines, planning our releases and our user research. &#38;nbsp;

	Boston, MA — Client Workshop&#60;img width="1490" height="1150" width_o="1490" height_o="1150" data-src="https://freight.cargo.site/t/original/i/63b9bd2cdbc2835043c2c2e65c8b14781ba6322b682cfe616e5518f4e005e1ce/wkshp2.png" data-mid="206525858" border="0"  src="https://freight.cargo.site/w/1000/i/63b9bd2cdbc2835043c2c2e65c8b14781ba6322b682cfe616e5518f4e005e1ce/wkshp2.png" /&#62;We regularly ran such team-wide workshops to establish scope and vision for our releases, which we invited our stakeholders and users to engage in.&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Product outcomes</title>
				
		<link>https://brad-neal.com/Product-outcomes</link>

		<pubDate>Mon, 11 Mar 2024 19:23:17 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/Product-outcomes</guid>

		<description>
	The outcome of our three year endeavor was a completely redesigned and recoded product with one-hundred percent feature parity. In addition to re-imagining all of OpenPages’ existing user experiences we layered in a task-based UI, empowering users to customize their preferred workflow, in addition to AI-assistance throughout.&#38;nbsp;


	&#60;img width="2568" height="1692" width_o="2568" height_o="1692" data-src="https://freight.cargo.site/t/original/i/03ea7fc7f4c8695a39e4abe830fa6cf6b894f8e104fb4ecd26ec40cb026e5061/op_stats.png" data-mid="206611647" border="0"  src="https://freight.cargo.site/w/1000/i/03ea7fc7f4c8695a39e4abe830fa6cf6b894f8e104fb4ecd26ec40cb026e5061/op_stats.png" /&#62;

	
	
	Legacy UI &#38;gt; Redesigned UI
&#60;img width="2164" height="746" width_o="2164" height_o="746" data-src="https://freight.cargo.site/t/original/i/5eb901eff2c9bad24aa4efe6233a5107e02687a313bafd1cace831356ba4a048/op_transformation.png" data-mid="206613084" border="0"  src="https://freight.cargo.site/w/1000/i/5eb901eff2c9bad24aa4efe6233a5107e02687a313bafd1cace831356ba4a048/op_transformation.png" /&#62;


	Task-based UI: User-defined dashboard
&#60;img width="2164" height="1270" width_o="2164" height_o="1270" data-src="https://freight.cargo.site/t/original/i/5690a7fe00fe3046c781d81f326d9dc90afefcc13c88b23a991487cdf5f16516/op_dashboard.png" data-mid="206532325" border="0"  src="https://freight.cargo.site/w/1000/i/5690a7fe00fe3046c781d81f326d9dc90afefcc13c88b23a991487cdf5f16516/op_dashboard.png" /&#62;

	IBM Watson Insights: AI-assisted controls mapping&#60;img width="2164" height="1270" width_o="2164" height_o="1270" data-src="https://freight.cargo.site/t/original/i/aaa4b08cc1e2a3cdcac23fdc14d9e90d00c64115dd81348d6f0d54f1afb3b090/op_controls_mapping.png" data-mid="206533773" border="0"  src="https://freight.cargo.site/w/1000/i/aaa4b08cc1e2a3cdcac23fdc14d9e90d00c64115dd81348d6f0d54f1afb3b090/op_controls_mapping.png" /&#62;

	Task-based UI: Loss event workflow creation
&#60;img width="2164" height="1270" width_o="2164" height_o="1270" data-src="https://freight.cargo.site/t/original/i/8693eb1a7654a6e48a0e9c99786c70156dc1a9c2c09f5856b6fa4a649fc87a4f/op_loss_event.png" data-mid="206537603" border="0"  src="https://freight.cargo.site/w/1000/i/8693eb1a7654a6e48a0e9c99786c70156dc1a9c2c09f5856b6fa4a649fc87a4f/op_loss_event.png" /&#62;

	&#60;img width="2160" height="1182" width_o="2160" height_o="1182" data-src="https://freight.cargo.site/t/original/i/c5b3bddeba397f453e8e357e572a7e55442414784b804efc7110d78434a5ac4c/op_carbon_marketing.png" data-mid="206618787" border="0"  src="https://freight.cargo.site/w/1000/i/c5b3bddeba397f453e8e357e572a7e55442414784b804efc7110d78434a5ac4c/op_carbon_marketing.png" /&#62;
	Having applied IBM’s Carbon Design System to the entirety of OpenPages, over the course of six major releases, we did the same with our marketing assets to complete  the redesign of our ecosystem.&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Recognition</title>
				
		<link>https://brad-neal.com/Recognition</link>

		<pubDate>Mon, 11 Mar 2024 22:03:42 +0000</pubDate>

		<dc:creator>Brad Neal – Designer</dc:creator>

		<guid isPermaLink="true">https://brad-neal.com/Recognition</guid>

		<description>The feedback from our users was our primary barometer for success, which across the board was overtly positive. Beyond that we received recognition in our industry with multiple awards for user experience and a “Leader” placement in Gartner Magic Quadrant. &#38;nbsp;

	Red Dot Winner: User Experience

&#60;img width="788" height="788" width_o="788" height_o="788" data-src="https://freight.cargo.site/t/original/i/5c6bf0694af1abb6ef7e235c65ed5a33a7e934257d7533cfec32da9bf815dac8/reddot_1.png" data-mid="206618941" border="0"  src="https://freight.cargo.site/w/788/i/5c6bf0694af1abb6ef7e235c65ed5a33a7e934257d7533cfec32da9bf815dac8/reddot_1.png" /&#62;
	Risk Markets Technology Award Winner: User Experience
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